What is the difference between the Sprint and the Lab?

The Executive AI Strategy Sprint is a half-day (4-hour) session that builds a shared understanding of AI’s strategic implications and aligns your leadership team around where to focus. The AI-First Strategy Lab is a full-day (8-hour) session that works through how your business could create and deliver value differently, and what changes to work, decision-making, and organizational capabilities would make that possible.

Do we need to take the Sprint before the Lab?

No. Each workshop stands alone, and a standalone Lab establishes the context and priorities needed for productive design work. Many teams begin with the Sprint to set strategic priorities, then use the Lab to develop them. When delivered in sequence, the Lab builds on the Sprint’s outputs.

Will the workshop be technical?

No. The sessions bring leaders up to speed on the rapidly changing AI landscape without getting buried in technical detail, focusing on the strategic shifts that matter most and what they mean for your business.

Can the workshop be tailored to our organization?

Yes. Each session is tailored to your organization, your priorities, and your AI maturity.

How interactive are the workshops?

Very. Both workshops typically divide the time equally between executive briefing and facilitated strategy work, and use compelling visuals and videos to bring key concepts to life.

Which organizations has Steve run workshops for?

Steve has delivered AI workshops for organizations including Disney, Google, Intel, WPP, Cameco, SMBC, and Nespresso.

How do I check availability and pricing?

Email Renee Strom at renee@stevebrown.ai, or use the form on this page with the workshop you’re interested in, your location, and your preferred dates.

How much should I budget for travel?

Steve’s travel costs are 100% transparent. There is no markup on any travel. We offer travel buyouts as an alternative to pass-through travel costs for clients who prefer a fixed bid to aid their budgeting.

Executive AI Strategy Workshops

Part executive briefing, part strategy lab. Steve Brown’s workshops help leadership teams deliver today’s results while redesigning the business for a world in which intelligence is abundant, scalable, and increasingly autonomous.

Former Exec at Google DeepMind & Intel

Entrepreneur and Acclaimed Author

Visionary AI Futurist

Generative AI & Machine Learning Expert

Get Started

The Harder Questions Are Now Strategic

Most organizations have already started using AI. These workshops help leadership teams answer the questions that come next, together.

Sprint · Automating the Past vs. Inventing the Future

Where should we use AI to improve the business we have, and where should we rethink the business entirely?

Lab · Digital Employees

How will agents and digital employees change the way work gets done?

Lab · Human-Machine Operating Models

What decisions should machines make, and which must remain human?

Lab · Proprietary Intelligence

Where can proprietary data and learning create an advantage competitors can’t buy?

Sprint · The AI-First Competitor Test

What would an AI-native competitor build if it started from scratch today?

AI isn’t simply changing what businesses can do. It’s changing what a business can be.

THE APPROACH

Part Briefing, Part Strategy Lab

Leaders move beyond tools and isolated use cases to explore how AI can reshape work, operating models, products, customer experiences, and the economics of their business.

The Shifts That Matter

Leaders get up to speed on the rapidly changing AI landscape and the strategic shifts that matter most, without getting buried in technical detail.

Real-World Case Studies

Real-world examples, visuals and videos translate each shift into implications for your business, its work, operating model, products and customers.

Steve’s Original Frameworks

Practical frameworks for evaluating AI opportunities, accelerating transformation, and exploring what an AI-first future could mean for the business.

Facilitated Strategy Work

Highly interactive: time is typically split equally between executive briefing and strategy work applied directly to your organization.

Each session is tailored to your organization, priorities, and AI maturity.

AI as a Tool

It helps people with individual tasks.

AI as a Worker

It takes on work and owns outcomes, as digital employees.

AI as an Operating System

It runs through how the business senses, decides, acts and learns.

Two Executive Workshops

Choose the Sprint to align your leadership team on where to focus, the Lab to shape how the business could evolve, or take one after the other.

Half-day · 4 hours

Executive AI Strategy Sprint

Clarify where AI matters most and align the leadership team around where to focus next.

From AI as a tool, to a worker, to the operating system of the business.

A fast-paced working session that gives leadership teams a shared understanding of what AI now makes possible, challenges conventional assumptions, and identifies where AI could create the greatest value for the business.

Also in the Sprint

The Three Phases Diagnostic
Automating the Past vs. Inventing the Future
The AI-First Competitor Test

Leaders leave with a shared point of view on what AI means for their business, a clearer set of strategic priorities, and greater alignment around where to focus next.

Full-day · 8 hours

AI-First Strategy Lab

Explore how the business could evolve toward an AI-first, self-improving enterprise.

A business that senses, decides, acts and learns, improving with every turn.

An immersive working session for leadership teams ready to explore what it would take to make AI part of the operating system of the business, rather than simply another tool.

Also in the Lab

The Self-Improving Enterprise
Digital employees and human-machine operating models
Machine-readable culture
Proprietary intelligence

Leaders leave with concrete ideas for how their organization could evolve, greater clarity on the capabilities and operating-model changes required, and a focused set of leadership decisions and next steps.

Built on Steve’s original frameworks

AI as a Tool → Worker → Operating SystemThe Three Phases DiagnosticAutomating the Past vs. Inventing the FutureThe AI-First Competitor TestIntelligence FlywheelsAI as a Tool → Worker → Operating SystemThe Three Phases DiagnosticAutomating the Past vs. Inventing the FutureThe AI-First Competitor TestIntelligence FlywheelsAI as a Tool → Worker → Operating SystemThe Three Phases DiagnosticAutomating the Past vs. Inventing the FutureThe AI-First Competitor TestIntelligence Flywheels

Steve's Superpower

Real-Time Insights

Innovation in Action

Steve Brown specializes in making complex AI concepts accessible, engaging, and interactive. With a captivating style and deep expertise, he has inspired audiences ranging from small groups of 10 to crowds of 10,000 across five continents.

As a co-developer of the Futurecasting Process—used by industry leaders like Disney, Mastercard, Google, DARPA, Cisco, WPP, and the UN—Steve provides a proven framework for navigating the future with clarity and confidence.

Contact Me

From Strategic Clarity to Organizational Design

Two standalone workshops. A connected journey when delivered together. Each session is tailored to your organization, priorities, and AI maturity.

Sprint

Executive AI Strategy Sprint

Half-day · Align on where to focus

01
Understand
Build a shared view of what AI makes possible and the shift from AI as a tool to a worker to an operating system.
02
Challenge
Use the Three Phases Diagnostic and Automating the Past vs. Inventing the Future to challenge assumptions and assess current ambitions.
03
Reimagine
Apply the AI-First Competitor Test to reveal opportunities, competitive vulnerabilities, and priorities for the business.

Leave with: Shared strategic priorities and agreed next steps.

Lab

AI-First Strategy Lab

Full-day · Shape how the business could evolve

04
Design
Develop initial concepts for an AI-first, self-improving enterprise. Explore digital employees, human-machine operating models, proprietary intelligence, and learning loops. Define how purpose guides AI and where human judgment, authority, and escalation belong.
05
Act
Translate design work into a focused leadership agenda: capabilities to build, assumptions to test, decisions to make, and next steps to take.

Leave with: Initial operating concepts and a focused leadership agenda.

Book either workshop on its own, or combine them as part of a broader engagement. A standalone Lab establishes the context and priorities needed for productive design work.

Start With a Conversation

Tell us about your leadership team, your priorities, and where you are with AI. We’ll help you choose the Sprint, the Lab, or both in sequence, and confirm availability and pricing.

Tailored to Your Business

Each session is tailored to your organization, priorities, and AI maturity, so the examples, exercises, and discussion apply directly to your business. Steve pairs the latest developments in AI with real-world case studies chosen for the decisions in front of your leadership team.

The Workshop

An energetic, highly interactive session that uses compelling visuals and videos to bring key concepts to life. Your team leaves with practical frameworks it can use immediately.

The AI Ultimatum Book

The AI Ultimatum shows you how to turn the biggest disruption in business history into your competitive advantage. While 88% of transformation initiatives fail and most leaders struggle to move beyond pilot projects, this book delivers proven frameworks to identify high-value opportunities, orchestrate human and artificial intelligence, and build capabilities that compound into lasting advantage.

You'll gain the AI insight to lead confidently, the practical tools to execute successfully, and the strategic vision to position your organization among the winners who shape the Intelligence Age rather than being shaped by it.

This book is for senior business leaders, aspiring leaders, and anyone interested in how AI will reshape business and society.

Order Your Copy

Start Your AI Transformation

Tell us about your leadership team and the workshop you have in mind. We’ll confirm availability and pricing.

Executive AI Strategy SprintHalf-day · 4 hours · Align on where to focus
AI-First Strategy LabFull-day · 8 hours · Shape how the business could evolve

Steve’s depth of knowledge and ability to explain AI is impressive. His delivery is captivating and inspiring.

Tim Gitzel, President & CEO, Cameco

2/2

Steve’s ability to distill complex, transformative technologies into easily understandable concepts was impressive. I strongly recommend Steve for any company looking to deepen their understanding of AI.

Greg Chandler, VP & CIO, The Standard

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